Fundamentals of Media Business
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Overview
Subject area
JOUR
Catalog Number
74001
Course Title
Fundamentals of Media Business
Department(s)
Description
This course provides students with grounding in core principles of finance, strategy, marketing, and other areas that comprise contemporary business fundamentals. Unlike traditional graduate-level business programs, this course orients the subject matter toward journalists, with particular emphasis on applying key concepts to journalism businesses.
Typically Offered
All Terms
Academic Career
Graduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3