Metrics and Outcomes
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Overview
Subject area
JOUR
Catalog Number
75204
Course Title
Metrics and Outcomes
Department(s)
Description
Students will learn how to gather and analyze behavioral data and other signals to understand what does and does not succeed with a community. They will learn that metrics can be corrupting for example, that striving for more unique users and page views can lead to crass sensationalism and degraded value, credibility and reputation. They will need instead to carefully select the metrics they will use to judge impact and devise plans to measure effectiveness with their communities.
Typically Offered
All Terms
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3